Pure Cold products featured: Island Multideck
When Pure Cold were approached by long standing client One Stop to design a concept around “Grab a Lunch”, the team turned around concept to product delivery in an eight week period.
With a low height offering, the self-contained solution enabled a mobile fixture combining refrigerated and ambient snacking for placement in numerous point of sale locations within the store.
The mix and match ‘grab a lunch’ continues to be a high growth and profitable category to retailers. Since its inception the product has migrated to numerous different formats of stores from petrol station to travel centres to supermarket with its simple, compact and mobile meal kit bundling.
