Integrating seamlessly into cross-merchandising stores

Dealz, Spain 

Pure Cold products featured: Impulse Multideck 

Hard Discount Sector 

Pure Cold began supplying the self-contained Impulse case to the Spanish market in 2014, as the perfect fit for Dealz’s Spanish stores. The case was selected for its simplicity of install and low energy consumption. As a slimline multideck, the Impulse case is a plug and play case accessible through single standard height doorways with no field installation of equipment necessary. 

Cross-Merchandising Perfection 

The Dealz store format involved the placement of refrigerated display cases within ambient store sections. The Pure Cold Impulse was the ideal fit with the same depth as ambient shelving enabling a seamless run of ambient and refrigerated merchandising.  

Compact Fit – No Compromise on Merchandising 

Pure Cold’s innovative condensing unit design incorporating low profile horizontal scroll compressors enabled a large display area in comparison to equivalent slimline products available in the market. The compact condensing and evaporator unit design also enabled a 400mm shelf to a case overall depth of just 650mm.