Our values
Pure Cold Principles
At Pure Cold, everything we design and manufacture is guided by the principles that matter most to our customers. Our focus on advanced technology, robust performance and long-term reliability underpins every refrigeration solution we deliver.
Pure Technology
Pure Cold is a leading innovator of refrigeration solutions. Embracing concepts such as refrigerant optimisation and Water-Loop Technology, we know that they are turning refrigeration into much more than just an operational necessity.
Pioneering projects
In collaboration with airflow specialists and Waitrose, we created an advanced computational fluid dynamic designed case with Shelf-Edge Technology. Our three-year partnership placed UK design at the forefront of energy-efficient design.
This technology enabled the operational benefits of a door fixture with the retail benefits of an open fixture, including:
- 20-30% energy savings in open case design, significantly reducing the gap between the energy profile of a door and open case
- Cold air spillage eliminated
- Tight product temperature control maintained
- Quiet operation and heat rejection achieved
Pure Performance
A world-first in sustainable refrigeration
We created the world’s first A2L DX Convenience Store, a milestone in retail refrigeration. By combining a direct expansion (DX) system with next-generation A2L refrigerants, this set a new standard for energy efficiency and low environmental impact via optimised system performance, lower refrigerant charge and a reduced carbon footprint.
Designed for doors. Engineered for efficiency
By recognising the critical difference between a cabinet purpose-built for doors and an open cabinet retrofitted with doors, we developed the first multideck display cabinet to achieve sub-1kW extraction rates on a 3750mm fixture – delivering up to 40% energy savings.
This breakthrough enabled:
- Smaller refrigeration plant selections
- Lower refrigerant charges
- Maximum display footprint
- Full compliance with EN378 guidelines for A2L refrigerants
The result? The most energy-efficient multideck on the UK market.
Making an impact with Water-Loop Technology
Pure Cold’s Water-Loop Technology has been successfully implemented in numerous Waitrose stores. By integrating open chilled display cabinets and optimising airflow through advanced computational fluid design (CFD), these stores have achieved impressive energy savings of 20-30% compared to previous designs.
Better yet, the heat rejected by the Water-Loop Technology can be recycled to meet heating and hot water requirements, further enhancing overall energy efficiency.
Pure Reliability
From a clear vision to a global presence, Pure Cold has grown through strong partnerships with customers who value what we do: reliable refrigeration that reduces operational costs, boosts efficiencies, delivers energy savings, ensures regulatory compliance and supports long-term sustainability.
We’re trusted for our high-performance solutions, built with best-in-class components and engineered for exceptional durability and lasting reliability.
With installations in over 2,500 stores across the UK, and a presence in Europe, China, Hong Kong, Singapore and Australia, our long-standing client relationships are a testament to our trusted performance and global reach.